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Track your ad campaigns. Usability studies.
Resources:
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AdMinder - Track Your Ads and Promotions
(Read Review)
If you do any kind of advertising or promoting online, you need to track which ads and promotions are working. Which are generating the most traffic, profits, subscriptions, etc. AdMinder gives you this valuable information and more, automatically.
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Audit It
Does your web site achieve its goals? Audit It can provide you with the practical, vendor-neutral advice you need to improve usability, traffic, sales, and competitive edge.
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HyperTracker - Ad Tracker
(Read Review)
An automated web site tracker that works around the clock to turn your visitors into customers and save you thousands of dollars on ineffective advertising. Discover which advertising campaigns are bringing you the best ROI.
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ProAnalyzer Ad Tracking System
(Read Review)
Logs and analyzes advertising & conversion stats, return on investment, affiliate sign-ups, opt-in list subscribers, etc., all in real time... giving you a complete and accurate overview of all your marketing efforts!
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The Usability Effect
Now there's no excuse for not learning what makes a usable (or unusable) web site. You'll find all kinds of great, informative usability articles, links and resources.
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Tracking Web Promotions and ROI
Article about tracking online and offline web site promotion campaigns. Covers web server log file analysis, referral IDs landing pages and cookie tracking.
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Usability On The Cheap
You can't afford usability testing! ...Or can you? Article explains discount usability techniques.
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