Psychological Triggers
Review:
| Review by Heather Colman of ebooksearchengine.com
This is one of those books that I just couldn't stop reading! Joe Sugarman, who is not only a best-selling author and top copywriter, but also a legend in direct marketing, has sold millions of dollars worth of products -- sometimes in a single day. He's also a fascinating author that has a knack for keeping you glued to the page! More importantly, he understands the underlying psychological triggers that motivate, inspire and influence a prospect to make a buying decision. Many of the triggers he talks about are very subtle, many are exactly the opposite of what you would expect, and still others you may be using yourself right now but don't even realize it. Interesting how just changing a few words at the end of a thousand-word ad can actually double your response. The question I had was... Can sales be doubled simply by the way you express yourself in a single closing sentence? The answer is "YES"! My ebook cover sales more than doubled from just one of his suggestions. Joe takes you through not one, but "30" psychological triggers. He then tells you how to use each technique in personal selling situations. He includes plenty of examples and stories to give you a multifaceted perspective on what works, why it works and when to use it. On a scale of 1-10... I have to give this one a 12! |
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